Communications, Outreach, and Visitor Services (COVS) Webinar Series
USFWS professionals share the latest communication, outreach, and visitor services practices.
Communications, Outreach, and Visitor Services (COVS) Webinar DescriptionsEngaging Audiences (01:33:07)
Two years ago, Flisa Stevenson and Chantel Jimenez shared their insights on engaging urban audiences during our Human Dimensions in Natural Resources Conservation Broadcast Series. Since that broadcast, the Urban Refuge Initiative Team has been at work, evolving into the Urban Refuge Program; funding has been identified to form urban refuge partnerships; and, standards have been developed to provide guidance on successfully reaching audiences who may not be connected with the U.S. Fish and Wildlife Service and our mission. Join us as we look at where we are, two years later. Find out what’s working on the ground and how what we learn about connecting with urban audiences can benefit anyone working to reach an underserved audience - urban or rural.
Presented by Andy Goodman, Director, The Goodman Center. August 27, 2014.
**Technical difficulties recording last part of webinar. Transcript to be added soon!
Tools for Understanding Audiences (01:05:40)
Presented by Alia Dietsch, USGS; Brad Milley, Private Contractor; Danielle Ross-Winslow and Natalie Sexton, FWS. January 2014
Have the demographics in your area changed recently, thus, changing your target audiences? What are the ethnic and cultural backgrounds of your visitors? Who are the nontraditional or underserved audiences in communities near your refuge? What are the visitation trends to the refuge over the last 5 years? What recreation activities have the highest demand in the area, region, and state? In a changing America, the answers to these and more questions are important for planning our Visitor Services activities and to efforts like the Urban Wildlife Refuge Initiative. We’ll discuss the importance of understanding audiences and context at local, regional, and national levels for your refuge and provide information on tools and resources for you to begin to find the answers.
Upon completion of this webinar, you will be able to:
- identify existing tools and data to better understand visitors, communities, and the socioeconomic landscape related to your refuge;
better understand experiences of visitors to refuges using ViSIT tool;
- understand how to use tools to understand demographics and socioeconomic information about communities surrounding your refuge;
- understand where to find information to better understanding the role refuges play in local economies; and
- be able to apply the information to your unique refuge issues.